In this attention-poor world, products and services need to be instantly 'gettable' for buyers. This is made more difficult when there are multiple solutions to review and consider, especially across verticals.

Vertical-specific scenarios called 'shoppable adverts' are to be created with direct links to product groups, showing how Toshiba's products connect to provide a seamless experience for customers. Toshiba TEC would like to create their own version of this shoppable advert scenario to display their products and specific vertical capabilities.

The adverts include specific awareness content pieces across logistics, manufacturing, retail, and healthcare (LMRH).