RETHINK

Working on the creative concepts for the Avanade campaign which has now become the lead global brand campaign: Rethink.

Sitting as the global umbrella campaign, its messaging enables a consistent, recognisable marketing strategy for Avanade’s industry and field teams. The concept stems directly from the messaging, that due to the Covid pandemic, people and businesses need to rethink and embrace continual change.

Rethink what it means to be agile, resilient and put people and their experiences first in the new hybrid world.

For the campaign visuals we have re-imagined & rethought everyday items, combining them into a single new object that tells an enhanced story, relevant to specific business sectors.

I was involved from initial idea creation through to asset roll out, including art direction through the team – design, artwork and 3D/motion.